TLDR
A failed eCommerce site is one that is not able to keep up with the variable customers’ expectations and modern eCommerce trends. Marketing, Value-proposition, and Positive pre-sale and after-sale experience are the most important requirements for every eCommerce store. E-Commerce is no more about offering an online alternative to physical retail. The sole purpose today for eCommerce stores is offering a ‘better’ customer experience than offline and other online alternatives and driving as much ‘repeat sales’ while competing with hundreds of similar businesses.via the TL;DR App
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