A product roadmap is a powerful tool to describe how a product is likely to grow & to align the stakeholders.
Effective Roadmap ~ Good Product
How about such Framework ?
Thanks to Andrew Chen & Noah Weiss — Designed this framework reading your essays on products, found this working well.
1. Know Macro-Goals or Metrics
Identify & Define all your business goals or metrics, such as…
Sorry, could not cover all metrics or products :-(
Anything built in product must have required impact on a core metric or goal. Also, a primary factor to prioritise features.
2. Define Item a.k.a Feature
Do give a catchy & unique name to a feature — helps bring emotion in to execution
3. Provide Details a.k.a Feature Brief
Couple of lines to describe the feature, should help anyone in company to relate and understand the feature.
4. Mention Feature Benefits or Goals
Every feature should have a related micro level metric, may be adoption or repeat usage.
Used to prioritise features, define experiments, design features, track feature’s success.
5. Perform Feature Fallacy Test
Feature Fallacy is a myth that the next feature to be shipped will change the game for you.
Never ship or prioritise a feature which do not clear feature fallacy test.
Ask will the feature have maximum impact in terms of user segment & its adoption ?
Who is the target of this feature? — Core User, Non-User or New User
What kind of investment required by the user — Deep or Lesser
Pass features where target segment is above average size & requires lesser investment from user
6. Check Virality Elements
Always prefer or prioritise features with virality impact.
Put ‘Yes’ or ‘No’ in the column to signify as value.
7. Input Effort & Sizing
Consider Tech Team Inputs on Sizing & Velocity on shipping a feature. No need to mention — Its also a key to prioritise features.
8. Allocate Priority Bucket
In the end, roadmap is all about Priority. so, lets generate an output in form of buckets — #Now , #Next & #Later
- #Now (1–2 weeks)
- #Next (1–2 months)
- #Later (> 2 months) — anything or everything left…
Feedback or query ? — please comment. Do recommend or share for karma :-)