TLDR
This guide delves deeply into understanding your customer, how to learn about them, how they shop, and which products they're currently using. This is a process for startup founders or idea validation teams to create your Ideal Customer Profile (ICP) to target when you launch your MVP or fresh feature. Start with research on your target audience, your competitors and finish with clear ICPs. This is the perfect way to start with your ideal customer profile. For example, VISXA’s broad target market is people relocating long-term.via the TL;DR App
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Written by alenahatter | Content wizard in IT/fintech/martech/gamedev
