TLDR
A content marketing funnel is a series of posts that walks a potential customer through getting to know your brand at the beginning and deciding to buy from you as a result. It's not necessary that all the posts of the funnel go one after another with no other content. The main purpose is not to push the product or service but to give your audience the value the product would provide them with. You need to understand the pain points of your audience and call to these pain points in your posts. You don’t have to use the content funnel all the time, in 100% of your Instagram posts.via the TL;DR App
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Written by klaraalexeeva | Social media strategist, content marketer with a passion for technology and socials
