How Tinder Acquired 50 Million Users

Written by scottdclary | Published 2021/07/01
Tech Story Tags: marketing | digital-marketing | sales | sales-and-marketing | marketing-strategy | tinder | business | business-strategy

TLDR Tinder has acquired 50 million users in two years. The dating app/service market was not new when Tinder launched in 2012. Tinder realized that traditional dating apps were broken and decided to do two things differently. The Tinder swipe feature, requiring both parties to “swipe” on each other before they were able to chat, made the user experience safer and more comfortable. Tinder’s early growth success is largely due to the strategy implemented by their original co-founder/CMO Whitney Wolfe.via the TL;DR App
no story
Written by scottdclary | Host of The Success Story Podcast. I write a newsletter to 321,000 people. newsletter.scottdclary.com
Published by HackerNoon on 2021/07/01
ABOUTHow hackers start their afternoons. We publish tech stories and build publishing software.

READEntirely free library read by hundreds of millions to learn anything about any technology.

WRITEHackerNoon elevates quality technology writing far and wide across the interwebs.

PARTNERHackerNoon works directly with tech companies to place ads by content relevancy