How the Washington Post Uses TikTok, and What That Means for GenZ News Consumption

Written by asandre | Published 2020/03/03
Tech Story Tags: social-media | tiktok | media | news | washington-post | hackernoon-top-story | genz-news-consumption | genz

TLDR The Washington Post's TikTok channel, with its famous tag line: “We are a Newspaper.” With almost 380,000 followers, the success of the paper’s TikToker-in-chief Dave Jorgenson has shown the great potential of the growing platform and its viral/short video format to move the news business forward and embrace a wider audience. The Telegraph has created a Google Doc with a list of reporters and media outlets on TikTok (updated as of February 2020)via the TL;DR App

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Written by asandre | Comms + policy. Author of #digitaldiplomacy (2015), Twitter for Diplomats (2013). My views here.
Published by HackerNoon on 2020/03/03