TLDR
In 2018, Snowflake grew its customer base by 300% and attracted some of the largest investors in the world. The cloud-based data platform was the largest SaaS IPO in software history. Snowflake used an ABM (account-based marketing) strategy to create an ideal customer profile. The company leveraged machine learning (using the business analytics platform Everstring) to analyze its 50 fastest deals and its 50 biggest deals to find accounts that would make up their customer profile. They broke their outreach into a 1:many, 1:few, strategy to reach people at scale while hyper-focusing on a select subset of customers.via the TL;DR App
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Written by scottdclary | Host of The Success Story Podcast. I write a newsletter to 321,000 people. newsletter.scottdclary.com
