How Outrageous Product-Guarantees Make More Sales

Written by stevekehler | Published 2021/06/18
Tech Story Tags: marketing | sales | risk | ecommerce-marketing | risk-management | business-strategy | risk-and-reward-balance | sales-strategy

TLDR An outrageous product guarantee transfers the risk involved in the transaction from the buyer to the seller. This may sound risky, but it’s a safer bet than it appears to be. An outrageous guarantee is a form of risk reversal that reverses risk. To overcome this, the seller needs to take the majority of the risk. The most extraordinary memories in your mind are the extraordinary events in your past? Of our most, our most extraordinary events are the unusual events that happened to us to a dime a dime.via the TL;DR App

no story

Written by stevekehler | 2X Noonies award winner. Downloading brain dumps before deletion. To the 2nd grader, a 4th grader is a genius.
Published by HackerNoon on 2021/06/18