TLDR
In the age of social media more than ever, marketing teams are turning to influencers to advertise their new products or services. The number of followers, impressions and engagements all impact traffic, which in turn helps drive one very important metric - sales. As an industry, influencer marketing is expected to hit $10bn in 2020, growing from just $3bn in 2017. 61% of marketers agree that it’s difficult to find the right influencers for a campaign. Kaggle's most effective entry makes use of a Bayesian Optimized Light Gradient Boosted Machine.via the TL;DR App
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Written by kyle-jones | Welsh Vegan Senior Software Engineer
