How Apple Became A Way Of Life

Written by joey | Published 2019/10/30
Tech Story Tags: apple | advertising | brand-building | marketing-strategy | how-to-build-a-brand | latest-tech-stories | marketing | startups

TLDR Steve Job's infamous speech on marketing was, above all else, authentic. He made everyone listening feel like a WE. Not a'me' listening to a company or executive selling/explaining something, but a group. He stayed seemingly objective and even openly criticizes Apple’s management (“neglect”) just one minute in. He continued with examples like the milk industry's “Got Milk” and Nike's honoring-athletes-advertising strategy, and so forth.via the TL;DR App

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Written by joey | VolanteChain.com CEO, former OpenAI. Forbes. 600k+ Web3 YouTube, Add me on LinkedIn: linkedin.com/in/joeybertschler
Published by HackerNoon on 2019/10/30