2023 is going to be tough and rough around all the business and industry edges. eCommerce included. That’s the bad news. What about some good news for a change? Yes, there is!
I’m talking about the AI that’s just the thing for any eCommerce baby.
Here’s how new AI-based solutions can help eCommerce not only slide through 2023 surprisingly well but also exceed all expectations.
The New AI-Powered Chatbot for Even Better Purchases Remote
The eCommerce industry has totally transformed the way we look for, choose, buy, and get things we like and need. In 2023, “AI-powered conversational commerce” will take an additional step forward. The predictions are bursting with optimism.
In retail, artificial intelligence is quickly becoming a widely used tool to provide more efficient and personalized customer service. According to a recent study by Juniper Research, AI-powered chatbots are predicted to play a significant role in customer interactions over the next few years, handling 70% of customer conversations in 2023.
But, what about us, the customers? Are we going to be thrilled about it? Are we going to notice the “difference?”
Forget about the old and clumsy chatbots we used to make fun of. The new AI kids on the ChatGPT block are scary good. Wait? Who’s on the same eCommerce page? Ah, this “Birdman.”
Scary or not, ready or not, at the end of every eCommerce day, it all comes down to our precious shopping experience.
Whoever or whatever (no hard feelings dear AI, please, I’ll work on your pronouns, promise) saves you time and money while shopping online will be loved and appreciated. More importantly, used again.
Hey, eCommerce Be Proud, Here Comes Google Cloud!
Google Cloud has prepared a bunch of new and updated AI tools for retailers to use in 2023:
- A personalized search and browsing experience for ecommerce sites.
- An AI-powered solution for checking in-store shelves.
- An AI-driven product recommendation system.
- A tool that uses machine learning to arrange products on websites.
These are great tools, but customers ain’t no fools. They may have some questions, doubts, and concerns.
“A shopper’s personalized search and browse results are based solely on their interactions on that specific retailer’s ecommerce site, and are not linked to their Google account activity,” Google said, adding that the shopper is identified either through an account they have created with the retailer’s site or by a first-party cookie on the website.
AI Marketing for eCommerce Elevating
There’s no eCommerce without email marketing. The trouble is that’s something easier said/planned than done/written. Engagement is the magic word for every eCommerce email marketing campaign that AI can help with in new ways.
“One of the marketers in my sample addressed his “welcome” sequence to new subscribers.
His process is this. He asked Jasper to identify why consumers might buy the company’s products and to generate several variations of the email messages based on those reasons. Next, he tested the variations with customers to learn which produced the most sales.”
This AI Marketing “experiment” was a success although the human marketers could’ve done it just fine on their own. But, there’s a catch only AI can help with.
Certainly a human could have written the variations. But it’s doubtful, as this marketer pointed out, owing to time constraints and disinterest. Assigning the task to an AI tool is much more efficient.
In The Midst of Economic Chaos, AI Is the Star of This Year’s Davos
Regardless of how you personally may feel or think about the World Economic Forum in Davos, the “star” of this event has always been a useful and accurate future prediction, especially in the tech-verse.
In 2022, all eyes and ears in Davos were about crypto and blockchain. This year, AI is one of the 5 key talking points set to dominate the agenda of Davos 2023:
Technology and innovation are always key to all discussions at Davos. This year in particular, talk is turning to what many are calling a Fourth Industrial Revolution. (artificial intelligence and quantum computing)
And that’s not all eCommerce folks.
In a paper by Vishal Dineshkumar Soni of Campbellsville University in Kentucky and published in the International Journal of Trend in Scientific Research and Development “Emerging Roles of Artificial Intelligence in Ecommerce,” the author stated the obvious that “understanding that Artificial Intelligence can help people excel in their high sales and customer relationships in the ecommerce business, day by day people are getting more drawn towards AI.”
Has eCommerce become AIcommerce already? We have the whole year to find out.