How Ad Fraud Impacts the Coronavirus Online Sales Boom

Written by mashabeetroot | Published 2020/04/02
Tech Story Tags: e-commerce | advertising | fraud | fraud-protection | coronavirus | coronavirus-impact-on-business | hackernoon-top-story | marketing-top-story

TLDR Online sales of fresh food increased by 215% during the 10-day period to February 2, at JD.com. Mobile app industry has also seen a growth of nearly 15% in organic application installations between mid-February and mid-March. Ad fraud is on the rise with the coronavirus-caused online sales boom. Advertisers are exploiting the public fears with phishing attacks, malicious emails, and fraudulent ads that offer treatment or cure for COVID-19. The global ad market is in chaos due to travel restrictions, canceled events, and other safety measures.via the TL;DR App
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Written by mashabeetroot | Mind Minder with roots in Fintech and Web3
Published by HackerNoon on 2020/04/02
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