Meet Kemi Olawoye, the Founder and CEO of BabyMigo, a Nigerian femtech startup founded in 2017, which is increasing the amount of access families have to quality information surrounding pregnancy and parenthood.
They have amassed over 250,000 users on their platform and are steadily growing.
In this interview, Kemi shares her story. Growing up in a family of loving parents, studying physiotherapy, starting BabyMigo, and the road to adoption by the public.
She also shares what makes Babymigo stand out from other tech-enabled parenting communities, the struggles with building for the African market, and the wins so far.
There is so much to learn from her, so sit tight and enjoy!
To learn more about BabyMigo, check here: https://babymigo.com/
Video
https://www.youtube.com/watch?v=A3tVW2GgTr8&t=91s&ab_channel=PeaceItimi
TimeStamps
0:00 - Introduction
1:11 - Kemi's Background
4:07 - Going to Unilag, Physiotherapy
8:24 - Career path
10:43 - Starting BabyMigo
12:24 - Getting the First Set of Adopters
13:50 - The Problem They're Solving
17:55 - Mistakes made, Challenges so far
19:34 - How BabyMigo has changed her
22:07 - How her Previous Experiences helped her Startup
28:41 - The Team: The People Behind BabyMigo
31:09 - Lessons Learned
33:01 - Any Other Questions