TLDR
False attributions are errors in mobile marketing when data conflicts between platforms and users. Double attribution is caused when multiple ad networks or platforms don’t integrate with one another. Biased attribution can occur when full-stack companies gear towards a certain type of media or advertising based on their strategies and history. Fraudsters are able to misappropriate mobile attribution through spoofed clicks and redirects with this method. The total cost of ad fraud is expected to reach $87 billion by 2022. Mobile attribution helps businesses keep more users on their apps and improve the ROI.via the TL;DR App
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Written by smith-willas | Smith Willas is a freelance writer, blogger, and digital media journalist. He has a management degre
