TLDR
Scott Middleton is the CEO and founder of Terem, Australia’s leading tech product development firm. JTBD was invented by Tony Ulwick then popularised by Harvard Business School professor Clayton Christensen. Understanding your customer's Job-to-be-Done also means understanding the emotional aspects and the progress they want to make. It also covers why someone is doing something and how you can apply it to your organisation. It provides the foundations for improving existing products and services, launching new products and go to market activities.via the TL;DR App
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Written by scottmiddleton | Scott is the CEO and founder of Terem, Australia’s leading tech product development firm.
