TLDR
Tech companies with a strong email marketing strategy can use email as a powerful tool to nurture prospects, increase sales, and further relationships. Recent research shows email marketing converts recipients to leads at a rate of 2.9%. This is very impressive compared to 1.45% for organic search traffic, and social media's 1.22% conversion ratio. Tech companies can use a wide range of inbound marketing strategies to generate leads and grow their companies - but none has a higher lead conversion rate than email marketing.via the TL;DR App
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