Virality is a Cross-pollination led by Masses or led by Influencers
Masses or Influencers Create Virality
Components of Virality ?
1. Carrier & Rewards —
Existing customers can embody a Brand or Product, create imprints in their network.
Reward for existing users to carry or share in their network can be —
- Monetary — Cashbacks, Discounts, Freebies etc. (e.g. Uber Invite code)
- Virtual Power — Coins, Glorified or Gamification etc
- Network or Connectivity — Boosts Connectivity, Mutually Beneficial (e.g. FB, Whatsapp)
- Bragging in Network — Satiates Human Internally (e.g. Swarmapp)
Reward pitch should have Instant Gratification & Urgency to share.
2. Network & Pollen Unit —
Existing user’s networks, prefer mediums where prospects can be more.
Pollen unit can be a post url , promo code, labeled images(prisma) etc. Easy to share in specific networks.
3. Rewards to Activate New User —
Message & Pollen unit should be designed to activate prospects, experience the basic value proposition of product or brand.
Show Instant Gratification to Invest or Create Urgency to consume Reward
For e.g. Uber promo code or Dropbox or Prisma app
Try this as framework to build virality in your Product or Brand. If you have any suggestions or query, Do touch base with me on Twitter