TLDR
The conversation is apropos the evolution of design as a capability within the software field, and its role in traditional companies’ digital transformation. The real change is for organisations to shift from a tactical approach to a strategic approach. Tim Bouckley argues that the ideal way to proceed along this avenue is achieved by creating an entirely new entity (aka: a new company) and giving them the freedom to fully exploit the opportunities. This is key if you want the new initiative’s effort not to be hindered by legacy processes.via the TL;DR App
no story
