Bjarne Melgaard, famed Norwegian artist and industry disruptor, takes to the Metaverse to drop his NFT collection, The Lightbulb Man.
1122 unique Lightbulb Men will be deployed onto the Ethereum Blockchain. Art rebel Bjarne, celebrated and censored, is entering the decentralised world where his provocative art can roam free.
Melgaard has always been a pioneer of technology, in 2019 he held a VR gallery exhibition entitled ‘My Trip’, he compared the experience to taking DMT, taking you to the farthest reaches of web3.
A Discord community has been set up to fully realise the utility and future of The Lightbulb Man project, set in the fictional land of Skygge, where members can win competitions, get early access to sale, claim prizes from community games and even speak directly with Bjarne Melgaard himself.
Bjarne Melgaard is committed to the future utility of The Lightbulb Man project and is breaking his former veil of mystery to connect with fans via discord and the metaverse.
Melgaard unlike other artists of his stature is fully engaged in the running of his own Discord server. He can be found there generally hanging out, talking to fans about music, art and culture. The Lightbulb Man Discord members are already a vibrant community, collecting Wats - the virtual drug of Bjarnes rave, think fetish, think addiction and confession all to a banging techno soundtrack.
Being at the genesis of his metaverse journey, Bjarne is hosting an event to celebrate his new project, The Lightbulb Man. The Lightbulb Man is a series of NFT collectibles brought to life on the Ethereum blockchain. Living in the fictional land of Skygge, holders are invited to tell the story of their own Lightbulb Man and join them on their journey through Bjarne’s world.
A megastar in the traditional art world, having exhibited in prominent galleries across the globe: MoMA, Astrup Fearnley, MARTa Herford, and S.M.A.K., Bjarne is merging the traditional art world with the future - staging a pre-sale party for his NFT drop.
F*** Canapés, Bjarne will be holding a 12 hour Industrial Tech Rave in Decentraland, where there will be exclusive DJ sets, POAPs for attendees, and ravers can get fully immersed in virtual reality!
The Lightbulb man represents addiction and pain, light exists in and radiates from all of us, sometimes it is the holes and scars in us that make us shine brighter.
The Lightbulb Man art drop is an evolution of Bjarnes 1998 creation, The Lightbulb Man, meant to represent the individuals of the grunge scene of New York City.
It was originally a world-famous sculpture cast in bronze, and is now reimagined in lucid colours and trippy visuals for the metaverse. The pieces are statements and a standout opportunity to acquire a piece from Norway’s most prominent artist since Edvard Munch. It is an exclusively curated bespoke collection, based on a statue that stands in the National Norwegian Gallery today.
The 1122 Lightbulb Men are hand-drawn pieces, all inspired by themes that Bjarne has explored throughout his career. Some contain graffiti art and musings from the darkest corners of Bjarne’s mind.
The Lightbulb Men are stunning and terrifying, they raise questions about drug-use, mental-health, and censorship. Lightbulb Men run on a substance called WATs, a reference to Melgaard’s love of Norwegian black metal music.
WATs can be acquired by community members to get early access to sales, purchase additional entries to NFT giveaways, and assist their Lightbulb Man on their journey through Skygge. To begin your adventure on the isle of Skygge, join the Discord.
The NFT collection is due to illuminate the blockchain in mid-January of 2022, minted on the ethereum blockchain to ensure Bjarnes legacy continues with the advancement of crypto technology.