TLDR
D2C brands follow a very similar playbook on how to start and scale their companies and create well-loved brands. Casper, Harry's, Bonobos, Allbirds and Live Tinted are examples of successful brands that streamline their product offerings to one (or a set of) best-in-class product(s) The key to success is that they have simplified the purchasing experience by streamlining their offerings and streamlining them to one product. Successful brands collect massive amounts of data who's insights can enhance the entire supply chain.via the TL;DR App
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