Customer Data Platform (CDP) Vs Data Warehouse, CRM, and Data Management Platform

Written by rudderstack | Published 2020/11/08
Tech Story Tags: data-warehouse | data-analytics | database | open-source | it-infrastructure | analytics | customer-insight | good-company

TLDR Customer Data Platform (CDP) Vs Data Warehouse, CRM, and Data Management Platform (DMP) We highlight some key differences between a CDP and other tools generally used in a marketing tech stack. CDPs allow businesses to collect first and second-party data in real-time through APIs, SDKs, and other sources, then allow users to process and normalize it for downstream use-cases. DMPs collect completely anonymized data (i.e. the PII is stripped off the data), so it cannot be associated with individuals.via the TL;DR App
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Written by rudderstack | Open Source Customer Data Platform for Developers - www.rudderstack.com
Published by HackerNoon on 2020/11/08
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