LeBron James and the LeBron James Family Foundation Announce Partnership with Crypto.com
LeBron James and the LeBron James Family Foundation (LJFF) has partnered with Crypto.com, the world’s fastest-growing cryptocurrency platform to offer educational and workforce development initiatives focusing on Web3. The partnership will provide kids and families linked to the ‘I PROMISE’ programme with the tools and educational resources they need to engage in and succeed in developing Web3, the internet’s future, on a solid foundation of educational empowerment.
Web3 pledges to offer a more just and equitable internet that belongs to the creators, builders, and users. That promise can only be achieved with the active participation of a wide range of people. I PROMISE that children and families will gain a solid foundation in Web3 and the ideas underpinning blockchain-based decentralized apps that fuel the future of many industries, from banking to media to art, resulting from our relationship. James continues to build his community from the bottom up and establish a model for aiding the disadvantaged by delivering Web 3 educational materials and employment development through his Foundation.
Crypto.com has been aggressively promoting its name to the globe, paying over $700 million to be the headline sponsor of what was originally the Staples Center for the next 20 years, where James and the Los Angeles Lakers play their home games.
The organization has also enlisted Matt Damon to be the face of its platform, with the campaign costing more than $100 million. Many sports stars, such as Steph Curry and Tom Brady, have entered into sponsorship deals with crypto firms, but the partnership is believed to be James’ first major deal with a crypto company.
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