TLDR
The world of marketing has had to go through a paradigm shift in the era of COVID-19. Marketers are forced to consider the virus’ effect on consumer purchasing and behavior, while also facing the dilemma of what constitutes “insensitive” when the public is dealing with mass fear and uncertainty. Companies are also forced to be aware of how the pandemic is affecting their employees and customers because the lack of doing so shows a disregard for safety. A third of those surveyed admitted that they have had to cancel a campaign completely before it was even launched.via the TL;DR App
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Written by yehudaleibler | Yehuda Leibler is the Co-Founder and CSO/CTO of ARX, a company specializing in data solutions for the capital markets.
