TLDR
Mauro Porcini is Chief Design Officer at PepsiCo. His new book, The Human Side of Innovation, outlines his approach to focusing on people-first, design-led strategies. He says design is about the entire customer journey, not just the top of the sales funnel.via the TL;DR App
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Written by scottdclary | Host of The Success Story Podcast. I write a newsletter to 321,000 people. newsletter.scottdclary.com