TLDR
Ad fraud messes up the funnel metrics leading to decisions being taken which are detrimental to the company’s growth. Fake leads, keyword abuse and firing engagement events fraudulently have cost marketers over 350M USD in India. The major types of ad fraud in India, cookie stuffing leads with 74%, along with adware traffic (65%), data fraud (61%), ad injection (54%) among other major frauds. A majority of marketers surveyed believe that ad fraud is only going to increase in the future.via the TL;DR App
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