TLDR
In 2019, digital advertising spending in the world amounted to a staggering $333 billion. This means that almost 50% of the total advertising budget worldwide was spent on digital advertising. Brand safety is growing in popularity among marketers to make sure that ads go in the right places and to the right audience. With fake news and bots on the rise, it is becoming difficult to distinguish the trustworthy websites from untrustworthy ones. If your brand sells lingerie, your brand safety measures will be different from those taken by a toy company.via the TL;DR App
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Written by aronfrosty | SEO Lead at digital marketing agency in Hong Kong. Big on UX, analytics and conversions.
