TLDR
"Fake it til you make it" is a key strategy for bootstrapping a marketplace. The idea is to bootstrap one side of the marketplace inorganically in order to attract the other side. Then, at a certain point, network effects kick in and organic growth takes over. Managed marketplaces are also a form of “fake it” where the supply side is employed or otherwise managed by the company. This model is frequently applied to complex services, to create a radical improvement in the user experience.via the TL;DR App
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Written by lijin | I am a founder and Managing Partner at Atelier, an early-stage VC firm.
