TLDR
Many companies have been successful at freemium marketing, and we know that the model works well at ramping up users who you can upsell to later. Critics point out that free service puts companies at great risk because they become vulnerable to abuse by users with malicious intentions. In this article, I’ll take a closer look at the problem of abuse and discuss how email verification can actually help businesses to combat the issue. The issue lies in the process as it involves subjecting each email address to a barrage of tests.via the TL;DR App
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