TLDR
People are drawn to an item be it a car, a computer, or a website not simply if it provides utility to the end-user, but if it is pleasant to look at. Apple became a trillion-dollar company not by offering better software than its competitors but by introducing a personal computer that is considered the epitome of beauty. Danish product designer Kris Mikkelsen believes that Apple’s ‘uncompromisingly timeless and universal aesthetics, focused on combining function and beauty, while devoid of trend’ allowed it to become a powerful company.via the TL;DR App
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Written by faizan4it | I love HN authors, publishing, and talking incessantly about AI, Tech,Startup,Blockchain & etc.
