App Advertising on Google vs Apple: Comparing My Setup and Results

Written by grainne | Published 2021/02/12
Tech Story Tags: marketing | google-vs-apple-app-marketing | ios-app-development | google-search-ads | apple-search-ads | mobile-app-marketing-tips | get-more-mobile-app-downloads | hackernoon-top-story

TLDR Advertising on Google vs Apple: Comparing My Setup and Results. Gráinne Shannon Shannon Shannon Gránne set up an ad campaign on Google and Apple’s advertising platforms. The setup on both platforms is straight-forward, given a little reading up on terminology, but understanding how to optimise potential is another matter. After a number of beginner attempts, I decided it would be interesting to set up a. beginner attempt and compare results. I wanted to keep things simple: accept default options, use proprietary tools, spend small. My aim was to. identify where improvements could be made next time.via the TL;DR App

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Written by grainne | Software developer. Writing on the side. Creator of game app, Bug Hop. Usually found thinking with pen in mouth.
Published by HackerNoon on 2021/02/12