Is Amazon using Alexa and her Echo Army to Build a Second Cloud?
The Last Mile
Alexa represents Amazon’s last-mile strategy for their cloud business, a role nearly identical to the one that Whole Foods provides for Amazon’s retail business. Take some time to think about the parallels. Again, let’s assume that nothing Jeff Bezos does is a coincidence.
“We are planting more seeds right now, and it is too early to talk about them, but we are going to continue to plant seeds. And I can guarantee you that everything we do will not work. And, I am never concerned about that…. We are stubborn on vision. We are flexible on details…. We don’t give up on things easily.” — Jeff Bezos
A New Cloud — With a Voice
If Amazon’s first cloud strategy was to build server farms, Amazon’s second cloud strategy might be called “release the chickens” (to stick with the farm analogy 😒…🦗🦗🦗…no?…tough crowd_)._
Photo by John Allspaw
If Amazon’s First Cloud consisted of millions of servers, collected and stacked to the ceilings in warehouses around the world, Amazon’s Second Cloud consists of millions of micro-servers — which we call Echos — dispersed and embedded into every nook and cranny of our physical world.
Extending the Reach of Other AWS Products
The Future of AWS Lambda is Echo.
As developers begin to shift to microservice architectures, serverless techniques and services such as AWS’s Lambda, it’s not impossible to imagine a day where developer code is actually executed on Echo devices. After all, Internet-of-Things DIY-ers can already connect a similarly sized Raspberry Pi to the AWS-cloud in just a few simple steps. Is a Raspberry Pi all that different from an AWS T2-Micro?
The Future of AWS Edge is Echo.
Similarly, AWS is progressively improving the AWS infrastructure to lower latency by getting closer and closer to the user. Amazon continually adds these Edge Locations in major cities that don’t have full-blown AWS Regions. Isn’t it feasible that the ultimate Edge location would be Echo servers in your neighborhoods and offices?
The Implications
But before you get all Red Wheelbarrow on me, let’s remember that the benefits of “Cloud” computing are significant. Businesses and individuals benefit greatly from the efficiency and economies-of-scale of sharing computing resources. It is often argued that Cloud computing allows small businesses to compete with large corporations. Similarly, a world with this immersive, micro-cloud would benefit the world’s little guys as well.
So what exactly would this micro-cloud do?
For developers, AWS’s infrastructure gets a lot larger, more redundant and much closer to users with this new AWS Mesh-Cloud. Developers of apps serving smaller geographical areas could deploy code to individual neighborhoods instead of the same old regions (us-east-1 anyone?).
And for consumers, your Prime membership gets a lot more valuable! Imagine if members had access to excess compute capacity from nearby Echos. If you have ever used a remote desktop, then you can imagine how this might work. The ability to open up a cheap $100 Chromebook and control a powerful PC is a great feeling. It almost feels like you’re cheating.
Now imagine a city with a network of these Echo servers (yours + mine + everyone else’s) offering up excess compute and internet. You ditch your sim card and pack light, traveling around with your favorite peripherals. All the processing and internet-connectedness happens on the nearest Echo, which streams content wirelessly to your devices seamlessly as you move through the city. Personally, I’ll bring along my wireless earbuds (dare I say AirPods??) and probably a phone-like futuristic streaming touch display (Let’s call it iPhone 9…) for video, reading, web browsing, messaging, etc.
So how far are we from a future like this? Admit it. Probably not as far off as you originally thought.
Don’t underestimate the Echo. Voice is at the forefront of a very exciting technology shift.
We are all-in on voice technologies and AWS. Our team at Vocool is looking for developers to help build this voice-driven future. If you use technology to solve big problems or aspire to do so, please contact us using the contact form on our website or follow us on Twitter at @getvocool.