TLDR
Early Customer Interviews focus on uncovering information on how your (proposed) customer thinks about the problem you are thinking about solving. They are a straightforward, low cost activity for opening up a conversation to learn from your customers about whether your new product idea is going to work. They’re conducted in the context of an idea for a product or feature that is in its early stages where one of the largest risks is that customers don’t care. The risk customer’s care is essentially the defining factor of Early customer Interviews.via the TL;DR App
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Written by scottmiddleton | Scott is the CEO and founder of Terem, Australia’s leading tech product development firm.
