This Twitter thread is by Gideon Lichfield @glichfield (source: 03-21-2021). Lichfield is the Editor-in-Chief of Wired.
https://twitter.com/glichfield/status/1370735851882299393?embedable=true&thread=true
Feature image generated via HackerNoon Stable Diffusion prompt of ‘A Deeper Look at Facebook's PR Strategy’