The Internet has enabled businesses to develop many ways to connect with customers. While many companies recognize the need to invest in digital opportunities with consumers, they don't know how to go about it. As a result, 46% of brands struggle to come up with a defined digital marketing strategy.
1. Don't neglect owning your online property
Your website, blog and email database are vital to building your digital strategy. And the advantage is that you own the data and the platform. You control the content, rhythm and message behind all three devices. Your digital assets are under your control.
2. Develop knowledge about your customers
Knowing your target customer will help you personalize your strategy and achieve optimum results. Developing a buyer persona, which includes your customers' values and fears, goals and aspirations, age, location and education, among other things, helps control the audience with which you are messaging. The idea behind Persona is to help you figure out what they need and how to deliver it to them.
3. Have the same message across all channels
Online property and digital platforms need to reach a diverse set of people at different stages of their shopping journey. Your strategy needs to integrate the core message across these different channels so that you can speak with one voice.
4. Evaluate Your Spending
Not all online marketing channels are created equal. So, for your strategy to deliver impressive results, you need to use your budget wisely. Evaluate the marketing return each outlet can offer you and balance it against your strategy goals. You can then make an informed decision about which channels are performing best.
5. Be Flexible
New trends, techniques and tools appear regularly in the market in digital marketing. As you develop your strategy, it should take into account rapid changes in these areas and incorporate adaptability to respond. A reactive strategy that can change with unexpected trends in customer behavior will still get you to your destination using only the most efficient route.
6. Metrics Matter
To assess whether your digital marketing strategy is working, you need to keep a close eye on your metrics. Schedule regular meetings to analyze your key performance indicators and determine progress towards your return on investment. By sticking closely to your metrics, you can respond quickly when adjustments are needed.
7. Quality over Quantity
It may sound like a no-brainer, but many digital marketing strategies can lose sight of this simple truth. Don't be fooled by overcrowding while creating your content creation schedule and choosing the channels you want. Instead, make sure you implement quality content to provide real value to your potential customers.
The Internet provides businesses with great opportunities to interact with customers. Your business needs to understand how to put together a digital marketing strategy that delivers excellent ROI.
Would you like to know more about making your digital marketing effective? Talk to us to find the versatile inbound marketing solution that's right for you.