Off-page SEO, in the form of link-building, is one of the most important aspects of growing your website and business. The reality is that if other websites aren't linking to your content, you're going to have a hard time ranking your web pages in search engines.
A study by Ahrefs revealed that 91% of websites get no organic traffic from Google whatsoever. And the #1 reason for this was that 55.24% of pages didn't have any backlinks.
My point is that backlinks are an essential ranking factor on Google, making it crucial to develop a solid backlink strategy. But for that, you need access to powerful link-building tools to help you out.
So, in this post, I'll go over my top 5 link-building tools to help you organically build backlinks and grow your website.
1. BuzzStream
BuzzStream is one of the most popular link-building software on the market. It helps you discover backlink opportunities fast and efficiently.
BuzzStream lets you:
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Browse prospect lists, add their contacts, and build better backlink profiles without the need for difficult-to-read spreadsheets.
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Establishing relationships and send outreach messages. The software allows you to send personalized messages, which improves your placement rate and generates better results.
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Add new bloggers, websites, and their social profiles to your database as you search the web, as well as help you with automatic prospecting.
Cost: BuzzStream starts at $24 per month for two users and up to 1,000 links.
2. Ahrefs
Ahrefs is a complete SEO tool set that helps optimize your website for higher rankings in search engines.
Not only does it give you insight into your site's on-page SEO performance, but the Site Audit feature also crawls your web pages to provide you with an SEO health score. Best of all, the tool alerts you about any potential issues and gives recommendations for improvements.
But more importantly, you can use its backlink analysis to see which websites are linking to your competitor's sites, so you can reach out and ask for backlinks from them, too.
On top of that, Ahrefs also offers competition analysis, a tracking feature to monitor your rankings and other advanced SEO metrics.
Cost: Ahrefs starts at $99 per month for a single user, but you can start a 7-day trial for $7.
3. Semrush
Semrush is an SEO audit tool to help website owners boost their rankings in search engines and build quality backlinks.
This tool comes with many powerful SEO features, including keyword research, rank tracking, competitor SEO analysis, on-page SEO, and more.
One of its most competitive features is the link-building tool that comes with everything you need to generate backlinks to your site. It's especially beneficial for new websites that need to start building a backlink strategy from scratch.
In addition, the Backlink Audit feature helps to discover and eliminate potentially harmful inbound links that'll threaten your site's security and performance.
With Semrush, you can also monitor your competitors and, for example, see their lost links so that you can reach out and replace them with links to your website instead.
Cost: Semrush starts at $99.95 per month.
4. MonsterInsights
Generally, the top organic result on Google's 1st page for a popular keyword has nearly 35,000 backlinks. I bet that made you realize the value of backlinks to be able to compete for the top spots on Google.
Realizing something is one thing, but for any link-building strategy to succeed, it needs an analytics tool that provides all the necessary information.
That's where MonsterInsights comes into the picture.
MonsterInsights is the best and most straightforward analytics tool for WordPress, which can help you build a competitive linking strategy. For starters, the plugin offers universal and outbound link tracking, affiliate link tracking, eCommerce tracking, and more.
But the best part is that you can view your referral sources to see where inbound traffic is coming from. That way, you can reach out to these websites and build a linking relationship.
On top of that, websites with blogs tend to get 97% more backlinks, so adding blog content consistently will help you go a long way in building backlinks and improve rankings on Google. And MonsterInsights's Top Landing Page report helps you see what content drives the most traffic. When knowing this information, you can create similar content to maximize traffic and get more links.
Cost: MonsterInsights has a free version and premium versions starting at $99.50 for a single site.
5. Google Search Console
Google Search Console is a must for website owners who want to build a solid backlink profile. Not only is the Search Console tool free to use, but it's one of the most powerful SEO tools for webmasters and marketing professionals.
Who can offer a better link-building tool than Google itself, right?!
With Google Search Console, you can view:
- Internal Links
- External Links
- Top Linking Sites
- Top Linking Text
For instance, you can use the "Top linked pages - externally" feature to see what websites link to your content and contact them to see if you can do additional link exchanges. Or you can use the report to locate similar websites and ask if they are willing to link to your site as well.
And there you have it.
Conclusion
Building a strong backlink profile takes time and effort. But with any of these top 5 link-building tools and a little bit of patience, you'll soon ramp up the number of links to your website and notice your rankings improve on Google.