53% of People Think We Buy New Tech, Not Progress. They're Wrong.

Written by josberco | Published 2020/06/30
Tech Story Tags: problem-solving | marketing | startup-marketing | jobs-to-be-done | marketing-strategy | product-strategy | hackernoon-top-story | startups

TLDR Twitter poll to see what people think is the best approach to developing new products/services. The poll has been featured among people with startup or entrepreneurial interests. The results are aligned with the “builder behavior” mindset. 95% of new products fail because they don’t solve any problem, which is derived from the ‘People buy tech’ mindset. We tend to think that the new technology itself is what people need. We need things that make us progress with our Jobs-To-Be-Done tasks if you want.via the TL;DR App
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Written by josberco | Helping B2B SaaS/tech reduce sales cycles and accelerate growth|GTM & Growth Strategy For Tech
Published by HackerNoon on 2020/06/30
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