Did you know that in 2018, 52.2% of internet traffic was reported to be from mobile devices?
We live in a fast-paced world where people are always on the move. So, if you wish to grow your website traffic and boost conversions, you should consider optimizing your landing pages for mobile devices if you haven't already.
A common mistake often made by marketers is not optimizing their websites for multiple devices, especially smartphones.
The visitors have diverse preferences and may use different devices to access relevant content. Moreover, they may only have access to their personal computer sometimes, but they always carry their phones.
So, not optimizing your landing pages for mobile devices is a rookie mistake that can cost you quality leads or conversions.
If you've just gotten started, here are a few tips that can help you optimize your landing pages for mobile.
So, without further ado.
Let's get started.
1. Use Responsive Themes
When choosing the theme for your website, it's best to choose a responsive one. Responsive themes facilitate user experience and make your website compatible with a variety of devices including smartphones.
These themes auto-adjust your site's layout, content, and images as per the device that's used to access it such as a PC, tablet, or phone.
Since the themes adjust your site as per the device type and screen size it's viewed on, not only do you get more traction but also the visitors stay on your site for longer. This results in you generating more leads and increasing your conversion rate significantly.
2. To the Point Copy
Content is king. There's no doubt about it. For 87% of the visionaries, content is the core of their respective marketing strategies. Relevant content not just helps you capture leads but also fuels your search engine rankings which in turn results in increased organic traffic.
This often leads marketers to make a common mistake and go overboard when adding copy to their respective landing pages.
Content does its magic when it facilitates user experience. And for that, you have to use it in moderation. So, in order to optimize your landing pages for mobile you have to ensure that your copy is short and sweet.
The goal here is to generate awareness and educate your site's visitors by providing them with relevant information. And in that regard, wordy landing pages perform mediocre at best.
3. CTA Placement and Personalization
When optimizing your landing pages for mobile, call-to-action placement plays a key role in driving conversions. The conversion rate is inversely proportional to the scrolling time for a respective page, especially on mobile devices.
You might want a visitor to scroll all the way to the bottom of the page if your goal is to generate awareness. But, if you target conversions via your landing pages then the longer your visitors scroll the lesser would be their chances to convert.
So, it's best to strategically place your CTA somewhere at the top of your pages to minimize the scrolling which in turn can maximize conversions.
You should also consider personalizing your CTAs when optimizing them for mobile or in general. It's reported that personalized CTAs bring 42% more conversions compared to generic ones.
So, it's best to use CTAs tailored to the respective use cases or audience characteristics to get the best results.
4. Reduce Load Time
One of the critical things to consider when optimizing your landing pages for mobile is the load time of your pages. The load time of your site not just affects the user experience but also your search engine rankings.
A survey reported that 47% of visitors expect website pages to load in 2 seconds or less. It was also reported that a 1-second delay in your page's load time can decrease conversions by around 7%.
This means that if your pages fail to load almost instantly, there's a high likelihood for your visitors to exit the site and probably never return.
There are many ways to improve the load time of your landing pages like the use of optimized images, minimal redirects, and visual content in moderation. You might also have to consider enabling browser caching, removing unnecessary plugins from your site, and displaying fewer ads on your pages.
There can be many other factors that may contribute to the poor load time of your site's pages. So, it's best to carry out a detailed audit of your site to find the issues that need to be fixed.
5. Optimize Site Navigation
To optimize your landing pages for mobile, it's best that you consider improving your site's navigation.
The navigation of your site determines how easy or difficult is it going to be for the visitors to access the content they seek. The easier it is for the visitors to find relevant information, the higher would be the conversion chances.
Adding sticky headers and footers to your pages can help improve their navigation for mobile users or you can consider condensed navigation for your mobile pages.
There's no sure-shot strategy that best serves all scenarios. What works for others may not be fitting for you. So, you may have to consider trial and error to see what works. The goal is to facilitate visitors' access to relevant information and there can be different ways to achieve it.
Wrap Up
There you have it. The 5 tips for optimizing your landing pages for mobile. If you want to get more traction from mobile users and increase your conversions, try out the recommendations and see if they work for you.