Your LinkedIn profile is like your digital identity. Either you’re a B2B marketer, salesperson who uses LinkedIn for outreach, marketing, or lead generation, or simply on a job hunt, an attractive and optimised LinkedIn profile is a must.
When someone lands on your profile, they should have a clear idea of:
- Who are you, and what do you do?
- What value can you offer to them?
- Why should they connect with you?
Now keeping these factors in mind, does your LinkedIn profile have an attention-grabbing profile picture, a headline, and a relevant summary? The strength of your LinkedIn profile depends on how effectively it can communicate your ability to meet your prospects’ needs.
Find out the 5 most important ways to help you create an attractive LinkedIn profile that gives results:
1. Add a Professional Profile Image
How many prospects will visit your profile or accept your connect requests highly depends on this factor – your profile picture.
‘Your first impression is the last impression,’ and this really goes well for outreach on LinkedIn. Prospects like to connect with people who they can trust, and for that, you need to add a good image.
You don’t have to go the extra mile; just add a high-quality headshot picture. You can also add a picture with a custom background showing your unique interest or brand.
2. Have an Attention-grabbing Profile
A headline is a short line that appears right below your name on your LinkedIn profile. When penning down a headline, please do your research and put some thought into what can make it attractive and relevant.
You have to describe yourself in a few characters, so make sure the description is compelling. When adding a headline, you might want to add your position, company name, and how you can benefit your future prospects. People show interest when you tell them how you can benefit them. So, a perfect headline formula might look like this:
Title + Company Name + Benefit of Working With You | Add Relevant Keywords
3. Deliver Value in Your Summary
A summary is an opportunity that you can use to describe your narrative of how you can help your prospects. A summary should be a combination of who you are, what you are good at, your accomplishments, and what values you can contribute to.
In a nutshell, you have to paint a picture of your achievements and capabilities to convince your prospects that you’re the one they’ve been looking for.
Remember: Your summary is an opportunity to set yourself apart. Shape your story like a professional and give a genuine representation of what you can do for others.
4. Add Relevant Keywords
Adding keywords is very important to optimise your profile. Keywords help you get found in order to show up on the top of search results. This practice is important because many marketers, recruiters, and businesses are using LinkedIn automation tools to find their ideal prospects.
Thus, if you don’t add the relevant and specific keywords in your profile, it won’t appear in search results, and you could miss great opportunities. Add relevant keywords to your headline, summary, and skills section and anywhere else in the profile.
5. Skills and Endorsements for Social Proof
Skills, endorsements, and recommendations are vital because they work as ‘social proof.’ When you add specific skills, you are 5x more likely to get profile visitors. You can also take some skills assessment tests offered by LinkedIn to level up your authority.
Endorsements also make you profile more trustworthy. Endorse others, and they will most likely endorse your back.
Conclusion
Prospects like to connect with a profile that seems trustworthy, attractive, and beneficial. Once you set your profile properly, you will see an influx of visitors, leading to countless opportunities.