TLDR
Content marketing generates 3x times more leads compared to outbound marketing while costing 62 percent less. Only 6 percent of B2B marketers rate their organization’s use of content marketing as “very effective,” according to a recent research by Content Marketing Institute. There are many known mistakes that could seriously undermine the effectiveness of a content marketing campaign. In this article, we’re going to take a look at the most dangerous ones so you know how to avoid them and make sure your content lives up to its potential.via the TL;DR App
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Written by daniela-mcvicker | Daniela McVicker is an experienced digital marketer and freelance writer.
