TLDR
The concept of personalization in marketing has undergone a paradigm shift in recent years. From merely addressing customers by their names and wishing them on their birthdays to powering ML/AI-driven conversations and recommendations today - personalization is every brand’s ground reality, need of the hour, and fundamental challenge. According to an Infosys report, 31% of surveyed customers wished that their online shopping experience was more personalized than it currently is. A powerful personalization platform can help you boost conversions by 8-13%.via the TL;DR App
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Written by pradyut-hande | Mobile Growth Expert, Digital Media Strategist, Author, & Appreciator of Puns
