Webinars- or web-based seminars- are events in which a group of or individual speakers give a presentation to an interactive audience over the internet. You can host these events on platforms such as WebinarNinja, EverWebinar, Google Hangouts Meet, Facebook Live, Zoom, ClickMeeting, and EasyWebinar, among others. In most cases, webinars are used for the purposes of product promotion, product tutorials, customer training, and leadership training. Often, the audience asks questions that guide speakers on where to go with the training and participates in polls that help the hosts improve their products. Like a short online course, webinars can go for one or two hours.
Recently, particularly during the coronavirus lockdown, businesses have relied heavily on webinars to run their operations effectively. However, with or without COVID-19, there are many reasons why you should start hosting webinars. They include:
1. They enhance search engine ranking
Webinars can help your search engine ranking if it adheres to webinar search engine optimization (webinar SEO) requirements. To enhance your visibility on the search engine results pages (SERP), you first need to conduct a keyphrase search so that you optimize your webinar content and title for the right target audience. You can search for these keywords using tools such as Moz Keyword Explorer, Google AdWords Keyword Planner, and Google Trends. Upon selecting a cutting-edge keyword, you should then optimize landing pages for your webinar. You also can and should use Google My Business to increase the number of your webinar attendees. And, of course, the more attendees, the more the traffic your website gets, and the higher your SERP ranking will get.
2. Promote sales
You can achieve this by sharing valuable lessons and insights with your audience that are relevant to your business, and that can potentially change their lives positively. If you want to reach a global audience, you might want to consider professional translation services that can transmit the message in more than just one language. That will get even the international audience hooked to your webinar and your branding messages. They will even want to attend all your subsequent events, with some even tagging their friends along. Your audience grows gradually and thanks to the good relationship you build with them, you are able to pitch your products without sounding salesy. You can also get potential customers hooked by appreciating their webinar attendance through gifts (products that you intend to promote, discounts, and limited-time offers).
Note: another way of promoting sales online is to leverage click funnels to convert online visitors to paying customers. You can, for example, use Shopify click funnels to guide your clients through your Shopify store and the entire sales process.
3. Reinforces your authority
Webinars are, fundamentally, visual content for your online audience. Using visuals on your website can cause your audience to view you as an authority in your area of expertise. To achieve this, you need to:
- Be consistent in the frequency with which you host webinars.
- Come up with content that adds value to the lives of your audience.
- Make use of live webinars to interact with your audience in real-time.
- Follow up the attendees by email by thanking them and providing them with documents with main webinar points.
4. Webinars facilitate effective networking
Webinars have made it easy for entrepreneurs to interact and develop collaborations with industry leaders from across the globe. You can have these business leaders easily attend your webinars and interact with you and your audience. When customers see your affiliation with such reputable professionals, your audience base will increase significantly.
5. You can use a webinar to generate leads
Higher leads translate to improved revenue. How do you achieve this? Below are tips that enhance webinar conversions:
- Increasing the number of people that attend your seminars by sending reminders to people who have registered.
- Perfecting your sales pitch so that you warm up your crowd.
- Incorporating an introductory session so that all your attendees are on the same page.
- Using an engaging tone to address your viewers
Professionals who have used these tips have ended up enhancing their revenue by up to 6% using these seminars.
Conclusion
Webinars have revolutionized business operations significantly. The fact that your web traffic, customer experience, networking, and brand will be improved from hosting a webinar should be enough for you to make use of this modern-day technology. Taking this approach is how you stay ahead of the competition at all times while your revenue grows. What’s more, webinars can reduce your company’s overhead costs by a great margin while boosting your conversion rates by about 19%.