TLDR
Terng Shing Chen is CEO of SYNC PR, a startup and SME focused PR and content agency. He discusses four mistakes that entrepreneurs make about PR. The industry has often failed the small business owner by refusing to adapt to the changing times, he says. For the most part, PR is actually a long and deliberate process that involves patience and a lot of hard work. The smarter entrepreneurs turn to PR to develop a sustainable strategy to grow their business even during lean periods. For startups and SMEs, they will look at measurement that matters and this varies by startup.via the TL;DR App
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Written by terng | CEO of SYNC PR, a startup and SME focused PR and content agency.
