TLDR
Virtual fitting rooms, popups and chatbots are widely used on fashion ecommerce websites by both big brands and SMBs to gain valuable customer insights and deliver personalized customer experiences. Popups can help you grow your email list, make recommendations and improve the overall online fashion shopping experience. Victoria Secret’s chatbot is primarily a navigational tool, leading visitors to parts of the website and providing general information about shipping and availability. The National Retail Federation claims 11.1% of online apparel purchases are returned.via the TL;DR App
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Written by rosettataiwan | Premium product discovery tools for Fashion & Beauty sites.
