TLDR
Marketing is a very low barrier to entry to the market. Hire a hardworking, versatile person instead of an expert marketer. Hiring a marketing expert is a lose-lose scenario, and it's a win-win-win for your startup. Hired an expert in “X” means that they probably spent 99% of their time working only on one channel. Experts don’t have the time or the will to do that. Hire the best expert out there and focus on exploring new channels.via the TL;DR App
no story