TLDR
The pace in which the digital age has immersed itself into the world of marketing has posed exponential challenges for decision-makers worldwide. The power and accessibility of the World Wide Web have clearly changed the types of advertising channels that we’re exposed to. While older generations can still be expected to see 70% of their adverts on television, Millennials and Generation Z combined will see nearly 50% all their targeted adverts sourced from social media platforms. Technology enables brands and marketers to create campaigns and content that caters to more niche audiences, while social media-based platforms give businesses the chance to accurately gauge the general reception to specific marketing approaches.via the TL;DR App
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Written by dmytrospilka | Dmytro is the founder of Solvid and Pridicto. Featured in Hackernoon, TechRadar and Entreprepreneur.
