Websites are like sales people that work 24/7 for your business.
When traffic flows to your site, it brings in leads, customers, subscriptions, and much more for your business - all in auto mode. That's why online companies spend so much money on copywriters and designers to optimize their websites.
However, you don't always have to pay for higher conversion; some methods require no budget but have a high impact on your page.
In this blog, I share 15 high-converting tactics that you can apply to your page for free.
1. Anchor your ideal package to a higher price tier.
It is called price anchoring, a classic negotiation technique. The following numbers feel much more acceptable when a person sees a higher value first.
Using this in your pricing page is excellent to make the reader purchase your ideal package.
2. Break up your long forms into multiple steps.
Who likes to fill up tedious forms? Decrease the perceived 'boringness' by breaking it into smaller forms. Start with 1 field first, the email, so that you can capture it as a lead early.
Many tests have confirmed that breaking up the form impacts the conversion positively.
3. Offer multiple logins and signup options.
Multiple options to signup or log in save a lot of time for your visitors and helps to pre-populate the fields. I have seen these few from early-age startups that put little importance on signup options.
Blue research found that 92% of users give up when they need to remember their usernames and passwords.
4. Fewer words have a positive impact.
If you can say something in 11 words, try in 7; if you can say something in 7 words, make it 5. In this day and age, speed wins; the best-converting pages had fewer than 200 words.
Unbounced did this research and confirmed fewer words tend to convert the highest.
5. Watermark output content.
If you have a free subscription plan, watermark the final content, such as audio, video, images, report, etc. It will encourage people to sign up for a premium account.
6. On the Hero Section, show how your product works via video or screenshot.
Visitors want to see your product, and how it is used, that is why they are on the site in the first place. Use the hero section to demonstrate your product with a short autoplay( with no sound), GIF, or a screenshot.
It is an opportunity to give a demo or show off your product, so people understand its value.
7. Allow visitors to test your technical product first without extensive signup.
Let visitors experiment with your product first because sometimes words aren't enough. Access to a demo account helps visitors discover your product's usefulness firsthand.
Making them fill up signup forms gets in the way of that and the chances of losing them.
8. Pre-populate forms or multi-step flow as much as possible.
Visitors face considerable inertia when they are about to sign up for anything online. They love it fast and easy, possibly with no work or decision to take.
Select commonly chosen options to pre-populate your forms to minimize the friction of making them go through the form.
9. Display your prominent customer logo next to your CTA.
Logos, especially well-known ones, inspire trust in your visitors. To build credibility on your websites fast, place logos correctly.
Putting logos next to CTA is a good option, as online customers have some hesitation.
10. Validate forms inline without waiting for people to submit.
Inline validation shows field errors to the user without waiting for them to submit the form. Most forms wait for you to click the button and later tell you if something wasn't filled correctly.
If your onboarding process asks for a lot of information (many fields), remove as many frictions as possible to increase conversion.
11. Sell your "Why".
Simon Sinek once said people don't buy what you do; they buy why you do it. People connect stronger with the reasons why your company exists than what your product does.
If you can make the right audiences think and make them understand the issue your company is trying to solve, you will sell much more effortlessly.
12. Design the page to make it more scannable.
That means using short sentences, avoiding long paragraphs, having plenty of white space, and using numbered and bullet lists. Most visitors don't read websites word for word, and in today's day and time, we have a very low attention span.
Your visitors are primarily to scheme, scroll and scan.
13. Save the hard questions for last in your form.
When users spend time filling out forms with easier questions initially, they are more likely to fill out the last piece of information they would typically be hesitant to provide if asked first. That's because they have invested, and it will now make it harder to quit.
You can use this concept in your favour by asking the most challenging questions last.
14. Always send ad traffic to your landing pages, not the company home page.
Eliminate distraction by sending people to landing pages where the only goal for the visitors is your desired action. The purpose of the landing page is to get the person to the next step.
Sending ad traffic to your landing page helps to make the most out of your ad spend.
15. Test your page.
Consider testing your copy on an actual audience. Instead of a general hypothesis, consider using data to understand how optimized your page is and where it can be improved.
I help SaaS companies increase their website conversion and generate leads using content.
I would be happy to take on some challenges if you got some from me.