In a landscape dominated by profit-driven motives, there are few organizations that truly stand out for their community and societal contributions. One such entity is
While its primary identity remains that of a leading multimodal online travel agency, it's worth delving into the company’s sustained efforts toward social responsibility, particularly in the Southeast Asian region.
Emerging in the early 2010s, 12Go quickly made a name for itself by offering simplified transport bookings across Southeast Asia. It addressed a previously unmet need, making travel within countries like Thailand, Laos, and Myanmar more accessible to locals and tourists alike.
But as it traversed the business highways, the company simultaneously embarked on another journey: that of giving back to the community.
Helping the Community
Starting in 2019, 12Go displayed a notable commitment to bettering the lives of those in challenging situations. Their philanthropic ventures primarily targeted areas with less privileged communities, and it’s evident through their diverse initiatives.
In the same year, they spearheaded a donation drive for the Orphan School located at Tonle Sap Lake in Siem Reap, Cambodia. The undertaking aimed at provisioning the school with necessary supplies to facilitate learning and well-being for its students.
Photos from this heartfelt campaign can still be found, showcasing the smiles they brought to these young faces.
Thailand, being a central operational hub for 12Go, also saw significant contributions. One of their notable campaigns focused on Umpang Hospital in the Tak Province. Situated along the borders of Thailand, Myanmar, and Laos, the hospital primarily catered to impoverished patients.
Recognizing the challenges faced by this healthcare institution, 12Go stepped in with donations that spanned from medical equipment to daily necessities.
The year 2020 witnessed 12Go’s dedication to education in Thailand. They supported Ban Khoa Kling School with resources that would enhance the academic experience for its students. This commitment to education carried forward to 2022 with their contributions to Ban Yai Mee School in Thailand.
But 12Go's community involvement isn't just restricted to specific campaigns. Over the years, they've consistently worked with organizations assisting needy individuals, orphans, and underserved populations in Thailand and its neighboring nations.
Whether it's through the provision of essential supplies like drinking water and clothing or through financial assistance, 12Go has consistently displayed a commendable commitment to social responsibility.
Their philanthropic journey doesn’t overshadow their achievements in the transport sector. However, it paints a holistic picture of a corporation that understands its role beyond business.
In the age of social media, where every good deed can be publicized and marketed, 12Go’s consistent and genuine efforts towards community betterment stand as a testament to their underlying values.
In understanding
This story was distributed as a release by Ascend under HackerNoon’s Brand As An Author Program. Learn more about the program here: