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PIP aims to add a Web3 layer to traditional websites as well as enabling an easier way for users to transfer value to each other. The protocol acts as a bridge between traditional websites and blockchain-based protocols, by adding an additional layer on top of traditional websites via a browser extension, user tags, and buttons. The PIP platform has a native utility token named PIP that is used within its network. PIP can be used as a currency when sending or receiving payments using PIP tokens.