E-commerce lessons from opening a bricks and mortar store

Too Long; Didn't Read

Over the last few years we’ve experimented with pop-up shops as a way of drawing attention to our brand. It seemed inevitable that we would open a permanent store eventually, so when <a href="https://www.heals.com/" target="_blank">Heal’s</a> invited us to open a concession in their flagship London store we jumped at the opportunity.