Too Long; Didn't Read
Content marketing is a lot like romance.
1. Make them feel special. Everyone loves to love and everyone wants to feel special, cared for, and thought about.
2. Open Up/ Be Transparent. Vulnerability is a driving force of connection. Transparency makes your brand real, relatable…human.
3. Be Consistent: Inconsistency in presence and consistency in delivery makes the real difference in being in love with your brand. In a huge part of building consideration in the minds of lovers (or lovers) is your devotion to their cause.
Take your customers through a journey using storytelling to make them fall in love with your brand just like they would a person. True connections are always worth it every time.